This is you. This is me. We usually do not see it this way, but it is a mirror of us. Little by little, each day, we throw away our garbage without much thought to it. How rarely we get to see the amount of waste we produce over time. When we do we get shocked, maybe even a bit embarrassed, over the quantities of our consumption. Photos like these serves as a reminder that we should resist excessive consumption which has become part of our lives. Hopefully we will notice that we cannot create so much garbage, we have to live smarter. Producing so much garbage is not solely our fault because we are all a cog in the machine, but we are not entirely innocent ether, because we do not do anything with this situation. It's enough to do small steps at a time to produce less trash, start with yourself and work outwards from there. At least think about it and look at your habits. Photo projects like this 7 days of garbage
helps us see and realise. It shows the beds in which we lie with all our junk, desired or not, remember where it came from.“By asking us to look at ourselves, I’ve found that many are considering the issue more deeply. Many have said the process of saving their garbage and laying in it reconciled them to a need for change. Others feel powerless. It isn’t their fault that the products they buy are disposable and come with excessive packaging. Our economic model and its necessity for growth fuels the waste epidemic – and makes conservation seem untenable.”
- Gregg Segal
We work and work, making money in order to consume, this is our way. I wish that the advertisement industry didn't have so much power over us. We are consumers and our lives revolves around it. The industry is so good now that it knows what we want before we want it. The continuous consumption leads to ever more trash, a vicious circle.
The photo series that puts a spotlight on our consumption and garbage are the work of the photographer Gregg Segal http://www.greggsegal.com